Why "Jevons Paradox" is an Argument for Stronger Action on Climate Change not Weaker

The 19th century economist William Jevons suggested that improvements in the efficiency of energy use devices could increase energy use rather than reduce it. The more efficient machines etc. would reduce the cost of production thereby increasing the amount demanded and sold and, therefore, the energy used to produce the products. The rebound effect is a modern statement of this idea: "Efficiency